Trading & risk management platform
A US financial technology company website launch
Our challenge was to deliver a website to live up to the strapline ‘Performance Delivered.’ As a market leader in delivering front-to-back trading and risk management platforms for banks, hedge funds and energy companies our website design had to appeal to these different audiences. Vitally the site had to be ‘on-brand’.
Improving the experience
Saving time for users was a driver in the brief and this is reflected in the eventual design. With the site sectioned into easy-to-read blocks that each have a key point – it’s quick and easy for a user to find what they’re looking for. This is also reflected in the site navigation, offering users from a particular industry quick entry to information tailored to them and their needs.
Optimizing for mobile
Almost 50% of their traffic comes from either mobiles or tablets and the team wanted the new site to offer an improved mobile experience compared to their previous website. We made sure that users navigating the site was quick and intuitive whatever the device or browser. We integrated the site with Google Analytics to provide up-to-date reporting on user traffic once the site was live.
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