SaaS

Brand building around the central idea that: You are in control

Working with Portfolio Marketing Communications we set about the task bringing a new Software as a Service (SaaS) financial product to the US market. This portfolio accounting system was built to revolutionise the way banks and credit unions visualise and control their data. This is a secure, scalable and quick to deploy solution without the burden of cost associated with legacy systems.

We developed the look and feel of this service based on the idea of ‘You are in control’. Putting the client front and centre.

Agile website development

We had to move at speed as the product was nearing launch as a pilot for existing customers to trial. Key to the visual design was a ‘digital ring’. This could be animated and brought to life and importantly, helped separate this product’s identity from the company’s suite of other products.

We designed a user-friendly design, built in Webflow. We integrated clear call-to-actions, demo videos and valuable content which will contribute to more high-quality leads. We have focussed not just on the visual appeal, but also on the user experience, speed and functionality of the site and foundational SEO.