Susgen
Next generation energy
Susgen looks to become a market-leading capital provider and partner to sustainable energy development companies. Finch were brought onboard to lead on the branding and website build for this new company. An evocative name was developed: Susgen. A neologism meaning ‘Sustainable generation of tomorrow’s energy and wealth.’
Hour-glass tilt motif
We developed a motif inspired by the 23.5° tilt of the earth (called the ‘obliquity’) essential for keeping our planetary ecosystem aligned and in harmony.
The hour-glass silhouette also reflects the client’s signature added-value, which works both upstream (capital sources) and downstream (Operators and Developers).
Project
details
- Logo and naming
- Brand guidelines
- Website design and build
- CMS and hosting
- Stationery design and print procurement
- Presentation decks and office templates
- Team photography
- Ongoing website management
Photography
A photographic shoot of the team in their London office made for stunning visuals we could use on the website.
